Marketing Manager – Affordable Art Fair Wien

About the job

Affordable Art Fair has transformed the art market with its inspiring and welcoming approach, bringing art under €10,000 to 14 cities around the world, including Amsterdam, Berlin, Brussels, Hamburg, Hong Kong, London, Melbourne, New York, Singapore, Stockholm and Sydney.

Our mission is to make the joy of collecting art accessible to everyone, regardless of taste, style, and budget. All artworks are within a price ceiling to create an approachable environment for collectors at all levels and, by exhibiting only living artists, we aim to contribute to the contemporary arts ecosystem by supporting artists’ livelihoods.

The first Affordable Art Fair Vienna will take place 22-25 May 2025 at the MARX HALLE and the Marketing Manager will play a pivotal role in its success.

The Role

Reporting into the Fair Director, the Marketing Manager will work closely with the Global Marketing Team, as they develop and implement a year-round PR and marketing campaign, designed to drive quality footfall to the Vienna fair and deliver art sales for our exhibiting galleries. The candidate will be an excellent communicator with a passion for art and experience in managing high-performing marketing campaigns.

Key Responsibilities

Strategy

Develop the audience and marketing strategies for Affordable Art Fair Vienna, in alignment with our global guidelines. Use customer insight to inform the audience development strategy. Localise the ticketing strategy for Vienna. Meet the annual objectives and targets. Monitor competitors and trends in the contemporary art market.

PR & Advertising Campaigns

Work with the PR agency and in-house teams to create content and brand stories. Manage the PR agency, briefing in key messages, timelines, and setting KPIs. Negotiate and book media adverts to drive fair footfall and brand awareness. Work with the Design team to create the creative for each fair and manager the production of all subsequent marketing collateral, such as (but not limited to) adverts, flyers, invitations and fair guides. Execute the advertising campaign, working with Design to create assets and ensure timely delivery. Effectively manage PR and media invoicing including invoice processing and budget tracking. Content and comms. Create the Vienna specific content strategy across all owned channels, working closely with the Global Marketing Team. Craft copy and messaging for each fair campaign, to be rolled out across all channels. Manage the Vienna Fair webpages, including exhibitor listing and blogs.Create and execute the email and social media campaign.Engage, brief and oversee photographers and videographers at the fair. Utilise global brand content during key campaign periods. Oversee any activations to maximise data capture. Support the Fair team with programming ideas to maximise PR coverage and audience development.

Ticketing and Front of House

Develop and deliver the Vienna ticketing and invitation strategy. Establish relationships with VIP partners and B2B partners to expand reach and visitor attendance. Lead on B2C grassroots activity, such as sharing complimentary invitations to specific audience segments. Manage the ticketing agency, briefing in each fair’s ticket shop, testing the site and raising any issues as soon as they arise. Manage ticket allocations and codes for exhibitors, partners, VIP and grassroot contacts. Communicate and manage refunds, equipment orders, issues, emails to attendees, and various other ticket-related administration. Coordinate the operations and logistics of Front of House management on site at the fair, such as setting up the space and ordering the appropriate equipment. Oversee on-site ticket sales at fairs and brief Fair Assistants on Front of House duties.

Budgeting and reporting

Provide accurate forecasts and feed into the budget-setting process. Use company-wide templates and reports, including for marketing planning, analysis, ticket tracking, attendance and art sales tracking templates.

B2B marketing

Cultivate relationships with exhibitors, both in and out of fair season, ensuring we always provide the best B2B service. Ad hoc copywriting and support for B2B comms. Support the Fair Director attract and secure new partners with attractive marketing decks and insight. Work with the Fair Director to develop marketing plans for sponsors and partners. Creation of marketing assets for sponsors and partners.

Essential Experience

B2C marketing experience in the visual arts and/or events. Experience of running multichannel marketing campaigns. Experience managing event ticketing [not essential; desirable] Experience of successfully managing at least two of the following: a PR campaign, an extensive media campaign, or owned channels (email and social). Experience in relevant systems (or similar): WordPress, Google Analytics, Active Campaign, social scheduling tools.

Key Skills and Personal Attributes

Excellent written and verbal communicator. Creative and strategic content generator. Self-directed learner. Data-driven marketer. Effective time-management and organisation skills. A natural ability to bring a sense of passion and energy into the workplace

Details

The Marketing Manager position is full time, 40 hours per week, salary €2600/month (14 months). Starting from September 2024, 25 days annual leave, plus bank holidays. Based in Vienna, with regular option to work from home

Contact

Please apply including your CV to the Fair Director, Tanya van Breda Vriesman at vienna@affordableartfair.com